Want to know how your website measures up in terms of SEO performance? There are a number of free online tools and metrics you can use to score your website and identify areas for improvement.
In this comprehensive guide, we'll overview the top website grading and analysis tools, discuss key performance metrics to monitor, and provide tips to boost your site's SEO score.
Page grader or website grader tools provide an easy way to get a quick snapshot of how optimized a particular web page or your entire site is for search engine visibility and performance. Here are some of the top free online page and website grading tools:
HubSpot's Website Grader analyzes multiple aspects of on-page and off-page SEO including page speed, responsiveness, security, metadata, keyword usage, backlinks, and more. It crawls your site generates an overall grade from 0 to 100 and provides a detailed report on areas to improve.
Google's PageSpeed Insights analyzes the performance of your site, scoring both mobile and desktop pages on a scale from 0 to 100. It focuses on page load speed and provides suggestions to optimize images, scripts, CSS, and more to improve site speed.
The Google Mobile-Friendly Test checks if your site is mobile-friendly according to Google's criteria. It analyzes elements like viewport, scaling, and tap targets, and delivers a mobile-friendly verdict of pass or fail.
SEO Site Checkup is a customizable website analysis tool that performs an SEO audit of your site's keywords, metadata, site speed, indexing issues, and more. You can select different SEO and performance checks to customize the analysis.
Website.grader.com grades your website on performance, mobile readiness, SEO, security, and other metrics, generating an overall percentage score and highlighting strengths as well as areas for improvement. They also provide a competitor site analysis tool.
The Website Grader tool by SEOReviewTools performs an SEO audit and generates a report with your site's rankings, pages indexed, page speed, HTML errors, and more. You can track changes over time by retesting your site's performance.
In addition to overall website grading tools, there are more specialized SEO tools that allow you to analyze and score specific elements of your on-page SEO including:
An SEO content grader tool like ContentAnalyzer can analyze the text on a specific page to score its optimization for a target keyword based on elements like keyword density, formatting, headings usage, and more.
A keyword grader rates the competitiveness of a keyword on a scale from 0 to 100 while also providing search volume and CPC data. This allows you to evaluate the best keywords to target in your content.
As noted above, tools like PageSpeed Insights and WebPageTest allow you to measure your site's page load speed on both desktop and mobile. Fast page speeds are rewarded by search engines.
The WooRank Meta Data Analyzer checks your page's meta title, description, and H1/H2 usage for SEO optimization and proper structuring. Optimized metadata improves click-through-rates.
With tools like Link Explorer, you can analyze the quality of the sites linking back to your page or site. Getting links from authoritative sites boosts your domain authority and search visibility.
In addition to getting an overall site grade and analyzing specific on-page and off-page elements, there are a number of key SEO metrics and KPIs (key performance indicators) you should monitor on an ongoing basis to gauge the health and performance of your website.
Organic search traffic is a top priority, so tracking your monthly organic site visits from search engines like Google is essential. Use Google Analytics to monitor organic traffic monthly or yearly. Increased organic traffic indicates good SEO performance.
Monitoring your website's keyword rankings in Google and other search engines for your target keywords will indicate whether your SEO efforts are effective at improving rankings. Use a rank tracker like SERP Robot to automate keyword rankings monitoring and reporting.
Your site's bounce rate (percentage of visitors that leave without viewing other pages) is a measure of user experience and engagement. Good page speed, mobile optimization, compelling content, and effective site navigation help reduce bounce rates.
This metric indicates the number of pages on your site that Google has discovered and added to its index for potential ranking. Use Google Search Console to monitor indexed pages monthly. Growing indexed pages suggests good crawlability.
Faster site speed equals better user experience, lower bounce rates, and higher search rankings. Use PageSpeed Insights and WebPageTest to measure your site speed regularly. Target a page load time of under 3 seconds on mobile and desktop.
Domain authority measures your site's authority and link equity versus other sites on a 1-100 scale. DA is calculated based on your site's link profile and the quality/quantity of backlinks. A DA above 30 is considered good. Check your domain authority with a tool like SEOToolsPark.
Looking for easy wins to boost your site's SEO score? Here are some key tips:
A: Most website grader tools score on a scale of 0-100. In general, a score of 80 or above is considered good. However, focus more on identifying your site's weak points vs. the overall score. Even high-scoring sites can improve certain elements.
A: It's a good idea to grade your website's SEO 2-4 times per year. This allows you to track progress on key metrics over time. You may also want to do a quick audit after making significant changes to the site.
A: With mobile accounting for over 50% of web traffic today, mobile optimization and speed are very important ranking factors. Ensure your site provides a good user experience on mobile before fully optimizing for desktop.
A: Some quick wins like improving site speed, fixing technical errors, and optimizing metadata can provide a fast boost. However, more complex efforts like building backlinks and creating content take more time. Set both short-term and long-term objectives.
A: Backlinks remain one of the most important ranking factors. Most site grader tools heavily factor the number and authority of sites linking to you into your overall SEO score. Making backlink building a priority can really move the needle.
A: Don't panic if your website's SEO grades dip occasionally. Google's algorithms change often, so you may take a temporary hit. Be patient, keep optimizing, and focus on creating high-quality content. Scores should recover and improve over the long haul.
Evaluating and monitoring your website's SEO score is crucial for identifying areas for improvement. Take advantage of the many free online website and page grader tools to analyze performance metrics like site speed, mobile optimization, content, metadata, backlinks, and more. Focus on quickly improving the key issues dragging down your site's score.
With ongoing SEO audits and monitoring of key metrics like rankings, organic traffic, and domain authority, you can measure the impact of your optimization efforts. Use this data to inform your SEO strategies and invest in the highest ROI activities. Aim for continuous improvement over time.
With the help of the tools and tips outlined above, you can assess your current website SEO health, find weak spots in your strategy, and take targeted action to boost your scores. Improved SEO leads to higher organic search visibility, more qualified traffic to your site, and ultimately higher conversions.
