How to Check Your Website's SEO Ranking in 2023 (10+ Tools)

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How to Check Your Website's SEO Ranking in 2023 (10+ Tools)

09/01/2023 10:35 PM by Admin in Ai tools

How to Check Your Website's SEO Ranking in 2023 (Step-by-Step Guide)


website seo checker


Wondering how to check your website's search engine ranking position? Want to track your site's SEO performance and keyword rankings?

You've come to the right place. In this comprehensive guide, we'll show you 10+ tools and methods to check your site's SEO ranking by checking your keyword position in Google and other search engines.

Whether you want to monitor rankings for target keywords or backlink monitoring, identify SEO issues, or benchmark against competitors, we've got you covered. 

By the end of this article, you'll know exactly how to check your website's search engine rankings like a pro!

Why You Should Check Your Website's SEO Rankings

Before we dive into the various tools and techniques, let's quickly go over why you should regularly check your site's SEO rankings:

  • Track SEO progress. Ranking checks allow you to monitor your website's SEO health over time. You can see if your efforts are paying off and your rankings are improving.
  • Identify issues. Sudden ranking drops can alert you to potential SEO problems like keyword cannibalization, low-quality content, or technical errors.
  • Benchmark competitors. Check where your site ranks compared to competitors for shared keywords. This can reveal SEO opportunities.
  • Gauge ROI. Ranking performance indicates how well your SEO strategy is working. It allows you to calculate your SEO return on investment (ROI).
  • Set goals. Current rankings help you set specific SEO goals, such as reaching the top 3 for a target term.
  • Reporting. Ranking data provides valuable insights for reporting to clients and management.

Clearly, regularly checking rankings is crucial for monitoring SEO progress and making data-driven optimization decisions.

Now let's look at the various methods for checking your website's search engine positions.

10+ Ways to Check Your Website's SEO Rankings


website seo checker

1. Google Search Console

Google Search Console (previously Webmaster Tools) provides the most accurate rankings data for your site. It shows estimated keyword rankings right inside your Search Console dashboard.

To check rankings:

  • Sign in to Google Search Console and verify your site.
  • Go to the Performance report.
  • Under Queries, you'll see keyword ranking data (for both mobile and desktop).
  • Filter by country and search type to analyze rankings for Google organic results.

The downside is Search Console only shows rankings for terms that received impressions. So it won't display data for new keywords you want to target. Still, it remains one of the best free tools for monitoring existing rankings.

2. SEOToolsPark Rank Tracking


website seo checker

SEOToolsPark is an incredibly powerful SEO and marketing suite. It provides rank-tracking capabilities for keywords you want to monitor.

To use SEOToolsPark for rankings:

  • Enter your target keyword into SEOToolsPark’s Keyword Position Checker dashboard.
  • Click the "Track this keyword" icon.
  • This will add the term to your rank-tracking project.
  • Go to the Rank Tracking tool to view keyword ranking history and current positions.

The benefit of SEOToolsPark is it allows you to track ranking for new focus keywords. You aren't limited to terms already ranking in the Search Console. It also lets you track rankings on Bing and country-specific Google domains. The rank tracking tool is very versatile for monitoring SEO performance.

3. Ahrefs Site Explorer

Similar to Semrush, Ahrefs is an extensive SEO platform that offers rank-tracking capabilities.

To use Ahrefs for checking rankings:

  • Enter your target keyword into Ahrefs' Site Explorer.
  • Click the "Track Keyword Positions" button.
  • This will add the keyword to your rank tracker.
  • Visit the rank tracker to analyze ranking history and check current positions.

Ahrefs provides excellent rank data for keywords you explicitly want to monitor. It even shows historical Google discontinuities caused by ranking algorithm updates.

The accurate rank tracker integrates directly with Site Explorer to make adding and managing keywords easy. Like Semrush, Ahrefs gives you more flexibility than Search Console alone.

4. Moz Keyword Explorer

Moz Keyword Explorer is great for discovering new keyword opportunities. And it provides limited rank-tracking capabilities.

To check rankings with Moz:

  • Search for a keyword in Keyword Explorer to view its overview.
  • Click "Add to Campaign".
  • The keyword will be added to a new campaign project.
  • Go to Campaigns>Keywords to see current ranking data.

Moz shows approximate rankings based on its own index, so positions may differ from Google. But it's a handy free alternative for basic rank-tracking needs.

5. Google

You can manually check rankings for a specific keyword by searching it on Google and browsing through the results pages.

  • Search for your target keyword or key phrase.
  • Scroll through the top 100 results checking for your site.
  • Make note of the highest-ranking page.

Obviously, this can be extremely tedious for monitoring multiple keywords. But for quick one-off checks, it works fine. Just be sure to open an incognito browser so your personalization doesn't influence rankings.

6. Site Explorer Tools

There are various SEO site explorer tools that allow you to enter a domain and see its ranking for any keyword.
For example:

  • Ahrefs Site Explorer
  • Moz Link Explorer
  • Majestic
  • SEO Spyglass
  • SEO Site Checkup

These provide a handy way to check a site's ranking for both existing and new keyword targets. Some also show competitors' positions for comparison.

Most offer a limited number of free searches per month. Moz and Majestic have paid offerings with more features too.

7. SERP Analysis Tools

Another option is SERP analysis tools that allow you to enter a keyword and view the top-ranking pages for that term. Some examples:

  • SEOMOZ Bar
  • MozBar
  • SERP Fox
  • Serpstat
  • Rank Ranger

These tools crawl Google results pages and show you the exact ranking sites for a given term. They provide an easy way to check rankings from your browser.

Just be sure to open in incognito mode and beware these tools obey robots.txt so some sites may not be crawled. But overall they work well for quick manual checks.

8. Rank Trackers

Dedicated rank-tracking software is built specifically for monitoring keyword rankings.

Popular rank tracker options:

These tools allow you to enter target keywords and track their ranking positions over time. Many integrate with other SEO tools for easy rank analysis.

They provide automated, accurate rank data saving you manual checking time. Robust rank tracking is essential for professional SEO agencies.

9. Google Search Operators

Advanced Google search operators like sites: can also help check rankings.

For example: keyword Shows pages on your site ranking for that keyword. keyword  Check where a competitor ranks.
You can then browse through the results to see the highest-ranking page.
Other useful operators like in url: and in title: help filter and analyze rankings right in the SERPs.

Again this is manual and limited, but helpful for quick checks. Learn more about Google search operators.

10. Alexa Website Rankings

Alexa shows overall website popularity ranks based on its global traffic data. While not specifically SEO rankings, Alexa rankings give a general sense of site authority and visibility.

It can be a useful benchmark, particularly for informational authority sites that rely more on overall domain authority vs. keyword rankings.

Just keep in mind Alexa data is not completely accurate so treat these general rankings as a rough estimate. Other tools like SimilarWeb and SEMrush provide similar overall popularity and traffic ranks.

5 Rank Tracking Tips to Improve Accuracy


website seo checker

When monitoring rankings, keep these tips in mind to get the best data:

  1. Use incognito/private browsing - This prevents personalization from influencing results.
  2. Check from different locations - Use tools with geo-targeting or proxy servers for location-specific data.
  3. Track overtime - Keyword tracking shows ranking changes and trajectory. One-off checks only give a snapshot.
  4. Include all landing pages - Monitor rankings for each relevant page on your site, not just the homepage.
  5. Analyze competitors too - Check both your own rankings and those of competitors for comparison.

Accurate, consistent rank tracking takes effort. But it's the only way to truly gauge your SEO results over time. With that you must track your website Domain Authority it is also called DA. Check your DA now with the DA checker.

FAQs About Checking Website Rankings

Q: What is a good SEO ranking?

A) For competitive keywords, a good goal is ranking in the top 3-5 organic search results on page one. Ranking #1 is ideal but not always realistic. Anywhere on the first SERP page is reasonably good for high-traffic keywords.

Q: How do I check my keyword rankings for free?

A) Google Search Console provides free keyword ranking data. Manual checks in Google itself also work. Or use free rank checker/SERP analysis browser extensions like MozBar. While limited, these free options can monitor keywords already ranking for your site.

Q: Can I check keyword ranking without SEO tools?

A) Yes, manually searching keywords in Google and browsing through the SERP pages allow you to check ranking without any tools. This is tedious for more than a few keywords though.

Q: Why are my rankings different in different tools?

A) Search engines customize results based on user behavior and location. So rankings can vary slightly by tool and geographic location. Moz and Ahrefs also use their own search index which differs from Google's live results. Look at overall trends rather than exact positions.

Q: How often should you check rankings?

A) Ideally, check search rankings weekly or monthly to monitor ongoing progress. Daily checks are overkill for most sites. You want sufficient data to analyze trends over time.

Q: How can I track my local SEO rankings?

A) Google Search Console displays local pack rankings if your site appears for local keywords. Local rank trackers like Moz and BrightLocal also check map pack results. Or manually search local keywords on Google Maps.

Q: Can I automate rank tracking?

A) Yes, rank-tracking software automatically checks rankings for your list of keywords on a schedule. This saves time vs. manual checking. Most SEO platforms like Semrush, Ahrefs, and Moz include automated rank-tracking capabilities.

Q: What is the best rank tracker?

A) Leading rank-tracking tools include SEMrush Rank Tracking, Ahrefs Site Explorer, Moz Pro, Rank Ranger, SEOToolsPark, and SERP Tracker. Choose one that fits your budget and required features.

Start Checking Your Website's SEO Rankings Today

Take the guesswork out of SEO with consistent search ranking tracking. Now you have a full arsenal of tools to accurately check your website's SEO rankings by checking your keyword position through keyword position checker and measuring your search visibility.

So what are you waiting for? Start picking some of these options to keep your finger on the SEO ranking pulse. Monitor your site's progress over time. See which pages and keywords are climbing or falling. Identify issues and opportunities.

Accurate rank-tracking data powers smart SEO decisions and strategies.


Regularly monitoring your website's search engine rankings is a crucial part of any SEO strategy. With the 10+ methods outlined in this guide, you have all the tools you need to accurately track keyword positions in Google and other search engines.

Choose the options that best fit your budget, keywords, and needs. Use both manual checks and automated software to get a complete rankings picture.

Armed with the right rank data, you can understand your SEO progress, set targets, identify issues, spot competitors, calculate ROI, and make smart optimization decisions.

Accurate rank tracking takes some effort but pays major dividends in the form of higher SEO visibility, more organic traffic, and new business opportunities. Start keeping a close eye on those coveted first-page rankings!



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