Best Free Backlink Software: Top 10 Tools for Backlink Analysis & Building in 2023

Best Free SEO Tools For Small Business

Best Free Backlink Software: Top 10 Tools for Backlink Analysis & Building in 2023

09/02/2023 4:27 PM by Admin in Ai tools

Free Backlink Software: The Ultimate Guide to Building Backlinks for Free


Free backlink checker


Building high-quality backlinks is essential for good SEO and ranking your website higher in search results. However, many backlink-building services and tools can be expensive. That's why free backlink software is so valuable - it allows you to build backlinks at no cost.

In this comprehensive guide, we'll cover everything you need to know about free backlink software, including:

  • What is Backlink Software and Why is it Important?
  • Benefits of Using Free Backlink Software
  • Best Free Backlink Analysis Tools
  • Top Free Backlink Building Tools
  • Strategies for Using Free Backlink Software Effectively
  • Common Mistakes to Avoid with Free Backlink Software

Plus, we'll provide a handpicked list of the best free backlink software and tools available in 2023. Let's get started!

What is Backlink Software and Why is it Important?

Free backlink checker

Backlinks are incoming links from other websites pointing back to pages on your own site. Backlinks remain one of the strongest ranking signals that Google uses to determine search rankings.

Simply put - more high-quality backlinks have = a better chance of ranking higher in search results.

  • Backlink software refers to tools that help you research, track, build, and analyze backlinks. Here are some of the key functions of backlink software:
  • Backlink Analysis - Find out which sites are linking to your competitors to identify new backlink opportunities.
  • Backlink Tracking - Monitor your existing backlinks to spot new ones gained or lost.
  • Backlink Building - Outreach to webmasters and automate backlink-building tasks.
  • Backlink Metrics - Measure backlink data like domain authority, anchor text, and referring domains.
  • Competitive Analysis - Compare your backlink profile with competitors to find gaps.

As you can see, backlink software is incredibly useful for managing your overall backlink-building and analysis strategy. The best tools make it easy to grow and strengthen your backlink profile.

Benefits of Using Free Backlink Software

Free backlink software provides many of the same features as paid alternatives but at no cost. Here are some of the biggest benefits of using free backlink tools:

1. Save Money

This is the obvious advantage. Free backlink software allows you to save the monthly or yearly fees charged by paid tools. If you're on a tight budget, free options enable you to build and analyze backlinks without spending a dime.

2. No Commitment Required

Paid backlink software often requires long-term contracts. But free tools have no obligation or commitment involved. You can use them at any time without restrictions.

3. Simple and Easy to Use

Many free backlink tools are designed to be simple and easy to use, even for beginners. The interface and features are straightforward compared to more complex paid platforms.

4. Perform Backlink Research

Conduct backlink research on competitors to find new link-building opportunities. See which websites are linking to them but not you using free analysis tools.

5. Track Your Own Backlinks

Monitor the backlinks pointing to your site over time to spot new ones gained or lost. Free backlink tracking helps maintain an updated list.

6. Entry-Level Link Building

While limited compared to paid software, free backlink builders allow you to perform entry-level outreach to gain backlinks from relevant websites.

Best Free Backlink Analysis Tools

Backlink analysis lets you research existing backlinks pointing to any domain. Here are some of the top free backlink analysis tools:

1. Ahrefs Backlink Checker

Ahrefs offers a free backlink checker with limited usage credits. It reveals a sample of your most powerful backlinks and shows key metrics like URL rating and referring domains.

2. OpenLinkProfiler

OpenLinkProfiler provides full backlink data including anchor text, authority score, and link type. It also compares your backlinks with a competitor's site.

3. Moz Link Explorer

Moz's link explorer shows up to 25 backlinks along with authority scores. It's a handy basic backlink analysis tool.

4. Semrush Backlink Audit

Enter any URL to see its top backlinks, anchor text ratios, and referring domains with Semrush.

5. Google Search Console

Google Search Console displays links to your site under the "Links to your site" report. Limited data, but still helpful.

6. Check My Links

This handy free tool reveals backlinks from any webpage to your domain. Quickly check for existing backlinks while browsing.

It is beneficial to check your backlink, as checking the DA through DA checker of your Website is also very valuable. 

Top Free Backlink Building Tools

In addition to analyzing backlinks, you also need tools to help build new quality backlinks. Here are some of the best free backlink builders and outreach software:

1. SEOToolsPark

SEOToolsPark offers a forever free account with automation features like email templates, scheduling, and up to 10 contacts per campaign.


Outreach's freemium account allows up to 5 campaigns with sequence emails, templates, and basic metrics.

3. Help a Reporter Out (HARO)

HARO is a popular email service matching journalists with expert sources like yourself for backlinks.

4. Ubersuggest Backlink Maker

Ubersuggest's free backlink maker provides a list of link opportunities based on any keyword or URL.

5. MonkeyLearn

This AI tool helps create customized outreach emails at scale to build relationships and earn backlinks.


Offers a free backlink maker using your URL and keywords to find guest posting opportunities.

Strategies for Using Free Backlink Software Effectively

Follow these tips and strategies to maximize results from free backlink tools:

Perform Competitor Backlink Research - Use free analysis tools to research where your competitors are getting backlinks from. Identify potential websites and pages to target for your own outreach efforts.

Focus on Quality over Quantity - Don't get sucked into the building as many backlinks as possible. Focus on earning backlinks from authority sites in your niche with relevant content.

Build an Email Outreach List - Compile a spreadsheet of quality websites and influencers to pitch guest posts and link inserts to. Start with a small targeted list.

Personalize Outreach Pitches - Customize emails using your prospect's first name and company name. Reference their content and provide unique value.

Follow Up With Non-Responders - If you don't get a reply after a week, follow up again. It often takes multiple touchpoints before someone responds. Don't give up too quickly.

Analyze Your Anchor Text Distribution - Use free backlink tracking tools to ensure you have a natural mix of anchor text pointing to your site and avoid over-optimization.

Monitor New Gained and Lost Backlinks - Check your backlink profile regularly to spot new links earned and identify/recover any lost ones.

Common Mistakes to Avoid with Free Backlink Software

While free backlink tools are powerful, they do have some limitations. Be aware of these common mistakes:

  • Spamming Low-Quality Sites - Focus on building authoritative backlinks, not just any link possible. Spam will only hurt your website.
  • Overusing a Tool's Free Limits - If a tool limits you to X searches per month, don't go over that quota. Spread usage over time.
  • Not Personalizing Outreach - Blindly blasting sites with generic templates will lead to low response rates. Customize each pitch.
  • Neglecting to Follow Up - Don't give up after one email. Consistent nurturing and follow-up are key for converting prospects.
  • Forgetting to Verify Backlinks - Double-check that your new backlinks are live and properly attributed to your site/brand.
  • Not Monitoring Existing Links - Use tracking to monitor new links gained and lost. Don't just build links without managing what you already have.

Avoid these mistakes and use free tools strategically to make the most of what they offer.

Top 10 Free Backlink Software and Tools for 2023

Here is my handpicked list of the very best free backlink software, analysis tools, and building resources - all updated for 2023.

1. Ahrefs Backlink Checker

Powerful on-demand backlink research with key metrics displayed.

2. Semrush

Offers backlink analysis along with SEO/competitor tools.

3. Moz

Moz's data reveals authoritative follow/no follow backlinks.

4. Majestic Million

Lookup backlinks from the top 1M websites.

5. Link Assistant

Full backlink checker and analysis suite with on-page SEO.

6. SEOToolsPark

Discover guest posting opportunities from top blogs.

7. Ubersuggest

Generate backlink opportunities from target keywords or URLs.

8. Monitor Backlinks

Monitoring Backlinks will give you an idea how the quality backlinks you are getting. Tracks new backlinks gained over time and lost ones.

9. Check My Links

Quickly see any backlinks from a page with this Free tool.

10. Buzzstream

Build and manage outreach campaigns to earn backlinks for free.



Q: What is free backlink software?

A) Free backlink software is a type of SEO tool that helps you build backlinks to your website for free. Backlinks are incoming links from other websites to your site, which can help improve your site's search engine rankings. Free backlink software automates the process of finding websites to get backlinks from and contacting them to request a link.


Q: How does free backlink software work?

A) Free backlink software works by finding relevant blogs, forums, directories, and other sites that are likely to link back to your site. The software identifies sites that are a good match for your website's niche and content. It then provides tools to facilitate outreach and make it easy to request a backlink, such as email templates and contact forms. The software may also track your link-building efforts and monitor which sites link back.


Q: What are the benefits of using free backlink software?

The main benefits are saving time and automating backlink outreach. It can take hours to manually find potential websites and contact them one at a time. Free backlink software streamlines the process, letting you reach out to many sites efficiently. This can help you build backlinks faster. The software also tracks your link-building progress. Some tools provide analytics into which links are getting the most click-through traffic.


Q: What are some popular free backlink software options?

A) Some popular free options include Linkody, Rankd SEO, Backlinko, LinkMiner, and Pitchbox. Each provides features like backlink opportunity discovery, outreach templates, link tracking, and analytics. Some paid backlink software options like Ahrefs and SEMrush also offer free trial versions.


Q: What precautions should be taken when using free backlink software?

A) When using free backlink software, it’s important to build links slowly and naturally to avoid triggering spam filters. You should mix high-quality editorially given links with those from software. Only outreach to relevant, reputable sites sharing content related to yours. Avoid low-quality, artificial link-building tactics. It’s also important to closely monitor any outreach emails sent so they do not appear spammy.



Building quality backlinks doesn't have to cost a fortune. Free backlink software provides ample tools for researching competitors, analyzing your own links, tracking new links gained, conducting outreach, and monitoring your progress. 

Use my top picks of the most powerful free tools and follow best practices to strengthen your overall backlink profile.

With the right free software and savvy strategy, you can outrank the competition and boost your search traffic - all without spending a dime on backlink tools. The free options above give you everything needed to kickstart your link-building success.





leave a comment
Please post your comments here.