Repurpose Your Blog Posts Like a Pro: The Ultimate Guide to Content Recycling for Social Media

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Repurpose Your Blog Posts Like a Pro: The Ultimate Guide to Content Recycling for Social Media

10/02/2023 11:20 PM by Admin in Seo tactics


Repurpose Your Blog Posts Like a Pro: The Ultimate Guide to Content Recycling for Social Media

 

How to Repurpose Blog Content for Social Media


You've invested hours creating amazing blog content. But are your posts only reaching readers on your website? Repurposing blog articles on social media allows you to maximize reach and get more eyeballs on your content.

In this comprehensive guide, you'll learn proven tactics to recycle blog posts creatively for different social platforms like Facebook, Twitter, Instagram, and more.

 


Why Should You Repurpose Blog Content on Social Media?

Reusing your existing blog articles makes perfect sense: you’ve already done the hard work creating awesome content. Repurposing gives it new life.

Here are the top benefits of content recycling for social media:

  • Expanded Reach: Tap into new audiences across different networks.
  • Saves Time: No need to reinvent the wheel crafting new social posts.
  • Builds Authority: Showcasing content in new ways establishes your brand as an industry resource.
  • Improves Consistency: Gives cohesive messaging across your blog and social channels.
  • More Engagement: Refreshing content can spark new comments, likes, and shares.
  • SEO Value: Cross-promoting blog posts can drive referral traffic and links.

The key is repurposing strategically rather than just copying and pasting blog posts verbatim on social media. Put in the effort to recreate posts for each unique platform.

 


How to Effectively Repurpose Long-Form Blog Content

How to Repurpose Blog Content for Social Media

Long blog articles often need to be reimagined for the faster pace of social media. Here are tips to adapt them creatively:


Spotlight Key Elements

Pull out essential sections like key stats, tips, or conclusions and spotlight them individually rather than cramming the full post.


Create Striking Visuals

Pair visuals like photos, videos, gifs, and graphics with short social captions rather than blocks of text.


Craft Snappy Headlines

Summarize the core value proposition of the post in a compelling 140-character headline or less.


Quote Shareable Excerpts

Share memorable quotes, passages, or excerpts from the post along with some context.


Ask Engaging Questions

Craft questions related to the topic to spark discussions like "What do you think?"


Link to the Full Post

Include links back to the full article on your site for those interested in learning more.

With these tactics, you can break down in-depth posts into snackable content perfect for social media engagement.

 


Repurposing Your Blog Content: By Social Platform

Next, let’s explore specific strategies for recycling blog articles on each major social network:


Facebook

  • Share key facts/stats as eye-catching Facebook cards.
  • Create photo albums highlighting images from posts.
  • Turn tips or steps into a "listicle"-style video or post.
  • Share the intro as a short teaser pointing to the full article.


Twitter

  • Pull out engaging quotes for Twitter threads.
  • Write quick related anecdotes as tweetstorms.
  • Summarize posts in a compelling tweet to link to your site.


LinkedIn

  • Repost portions of long posts as shorter LinkedIn articles.
  • Discuss insights from the content in LinkedIn Groups.
  • Turn advice into short "tip"-style posts.


Instagram

  • Showcase visuals from the post in stylish Instagram photo/video posts.
  • Add captions briefly explaining the image and pointing to your site.
  • Post behind-the-scenes photos showing the article creation process.


Pinterest

  • Pin eye-catching images from posts to relevant Pinterest boards.
  • Spotlight key data/stats in attractive Pinterest graphics.
  • Create Pinterest "how to" guides around article topics.


YouTube

  • Record short videos summarizing or discussing the post.
  • Create a video abstract highlighting your favorite elements.
  • Read excerpts from the post aloud on YouTube.


Repurposing for each network takes effort - but can significantly extend your reach. Now let’s dive into specifics.

 

10 Simple Ways to Repurpose Existing Blog Content on Social Media

Ready to start recycling your blog articles for social? Here are 10 proven and practical tips:


1. Re-share Old Posts on Multiple Networks

Social scheduling tools like Hootsuite or Buffer make it easy to reuse old content by re-sharing across all your accounts.


2. Create Social Media Excerpts

Trim posts down into short tidbits of engaging social copy with links back to full articles.


3. Post Collections of Curated Images

Gather eye-catching photos from posts into Instagram carousels or Pinterest boards.


4. Publish Key Facts and Figures as Snippets

Spotlight fascinating stats, data points, and facts from articles in quick social posts.


5. Turn Advice into Bite-Sized Tip Lists

Pull out actionable advice into short tip lists perfect for platforms like Twitter and Facebook.


6. Produce Engaging Social Videos

Create 1-minute videos covering the main points from your blog post. Embed them across networks.


7. Ask Thought-Provoking Questions

Spark discussion by posting questions raised by the article content.


8. Conduct Polls and Surveys Tied to Posts

Use poll posts on Facebook and Twitter to survey audience opinions related to your articles.


9. Host Live Q&As on Blog Post Topics

Go live on Facebook, Instagram, or YouTube to answer audience questions about your content.


10. Leverage User-Generated Content

Repost visuals, comments, and content created by readers inspired by your posts.

With consistent repurposing, you can keep blog content circulating for months rather than just one-off shares.

 


Advanced Tactics to Repurpose Content Across Social Media

Once you've mastered the basics, consider these advanced tactics for next-level blog content recycling:

  • Record podcast episodes summarizing or discussing your posts.
  • Create blog post recap videos to share across social media.
  • Host Instagram or TikTok takeovers featuring blog content.
  • Organize Twitter chats or Reddit AMAs on article topics.
  • Transform posts into downloadable visual guides to share.
  • Produce animated shorts based on your articles using video tools.
  • Host crowdfunding campaigns to promote posts with a social cause.
  • Run paid social ads driving to old evergreen posts.

With creative repurposing, your content possibilities on social are endless. Time to start recycling!

 


Develop an Effective Social Media Content Strategy

To maximize impact, your blog content recycling should fit into a broader social media strategy with these elements:

  • Consistent Posting Schedule: Maintain a regular cadence of social updates including repurposed content.
  • Multi-Channel Distribution: Share across the most relevant social platforms for your brand.
  • Engagement Tactics: Interact actively with your audience to build community.
  • Performance Tracking: Measure content performance on each network and optimize.
  • Platform Best Practices: Ensure posts are adapted for the best format, style, and CTAs for each social network.
  • Calls-to-Action: Use clear CTAs across posts to drive traffic, promote offers, or collect leads.

With a thoughtful plan, you can extend your content further through social platforms.

 


Case Study: How a Beauty Brand Gained 40k+ Followers Repurposing Blog Content

Repurposing blog posts on social doesn’t just grow your reach – it can help rapidly accelerate follower growth.

Take Deborah, founder of a natural beauty brand. Her blog content was only shared sporadically on social media. She began implementing content recycling by:

  • Scheduling old posts across channels using Sprout Social.
  • Creating Instagram Reels and TikToks based on blog articles.
  • Turning tips into engaging Twitter threads.
  • Asking readers for feedback on posts with polls.

In just 5 months, her Facebook page grew by 15k new followers. Twitter increased by 20k followers. Instagram added 7k more. Total social media followers increased by over 40,000!

This example shows the follower growth velocity you can build by tapping into new audiences with your existing content.

 


FAQs

Q: How often should you repurpose old blog posts?

A: Aim to repurpose 1-2 older posts per week consistently. Too much may feel repetitive but occasional recycling keeps content fresh.


Q: Can you get in trouble for reusing your own content?

A: No - repurposing or re-promoting your own content across channels is perfectly acceptable and encouraged. Avoid heavily duplicating it.


Q: What if my blog articles are too long for social media?

A: Break down posts into multiple updates highlighting the most engaging elements. Or create threads, galleries, excerpts, teasers, etc. condensing it.


Q: How do I track the performance of repurposed content?

A: Use UTM campaign parameters to tag versions of posts on each social network. Then analyze comparative engagement in analytics.


Q: Should I credit myself when repurposing my own content?

A: No need to reference that it originally appeared on your blog. But linking back remains a best practice to provide context.

 


The Takeaway: It's Time to Recycle Those Blog Posts

If your blog content is collecting dust, it’s time to breathe new life into it on social media. By cleverly repurposing articles, you expand visibility and demonstrate expertise.

Use the strategies in this guide to adapt posts across different networks and formats. Maintain a consistent recycling schedule as part of your overall social strategy.

With the surge in new eyeballs on your content, the payoff from better blog and social media integration can be huge for your brand. Don’t let that content go to waste!

 


Conclusion

Repurposing your existing blog content creatively on social media platforms is a highly effective way to maximize its reach and value. While it requires an investment of effort, the expanded audience, engagement, and authority that content recycling provides is well worth it.

Use this comprehensive guide to develop a strategic plan for giving your blog articles new life across social. Then watch your follower count and site traffic grow.

 


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