You've invested hours creating amazing blog content. But are your posts only reaching readers on your website? Repurposing blog articles on social media allows you to maximize reach and get more eyeballs on your content.
In this comprehensive guide, you'll learn proven tactics to recycle blog posts creatively for different social platforms like Facebook, Twitter, Instagram, and more.
Reusing your existing blog articles makes perfect sense: you’ve already done the hard work creating awesome content. Repurposing gives it new life.
Here are the top benefits of content recycling for social media:
The key is repurposing strategically rather than just copying and pasting blog posts verbatim on social media. Put in the effort to recreate posts for each unique platform.
Long blog articles often need to be reimagined for the faster pace of social media. Here are tips to adapt them creatively:
Pull out essential sections like key stats, tips, or conclusions and spotlight them individually rather than cramming the full post.
Pair visuals like photos, videos, gifs, and graphics with short social captions rather than blocks of text.
Summarize the core value proposition of the post in a compelling 140-character headline or less.
Share memorable quotes, passages, or excerpts from the post along with some context.
Craft questions related to the topic to spark discussions like "What do you think?"
Include links back to the full article on your site for those interested in learning more.
With these tactics, you can break down in-depth posts into snackable content perfect for social media engagement.
Next, let’s explore specific strategies for recycling blog articles on each major social network:
Repurposing for each network takes effort - but can significantly extend your reach. Now let’s dive into specifics.
Ready to start recycling your blog articles for social? Here are 10 proven and practical tips:
Social scheduling tools like Hootsuite or Buffer make it easy to reuse old content by re-sharing across all your accounts.
Trim posts down into short tidbits of engaging social copy with links back to full articles.
Gather eye-catching photos from posts into Instagram carousels or Pinterest boards.
Spotlight fascinating stats, data points, and facts from articles in quick social posts.
Pull out actionable advice into short tip lists perfect for platforms like Twitter and Facebook.
Create 1-minute videos covering the main points from your blog post. Embed them across networks.
Spark discussion by posting questions raised by the article content.
Use poll posts on Facebook and Twitter to survey audience opinions related to your articles.
Go live on Facebook, Instagram, or YouTube to answer audience questions about your content.
Repost visuals, comments, and content created by readers inspired by your posts.
With consistent repurposing, you can keep blog content circulating for months rather than just one-off shares.
Once you've mastered the basics, consider these advanced tactics for next-level blog content recycling:
With creative repurposing, your content possibilities on social are endless. Time to start recycling!
To maximize impact, your blog content recycling should fit into a broader social media strategy with these elements:
With a thoughtful plan, you can extend your content further through social platforms.
Repurposing blog posts on social doesn’t just grow your reach – it can help rapidly accelerate follower growth.
Take Deborah, founder of a natural beauty brand. Her blog content was only shared sporadically on social media. She began implementing content recycling by:
In just 5 months, her Facebook page grew by 15k new followers. Twitter increased by 20k followers. Instagram added 7k more. Total social media followers increased by over 40,000!
This example shows the follower growth velocity you can build by tapping into new audiences with your existing content.
A: Aim to repurpose 1-2 older posts per week consistently. Too much may feel repetitive but occasional recycling keeps content fresh.
A: No - repurposing or re-promoting your own content across channels is perfectly acceptable and encouraged. Avoid heavily duplicating it.
A: Break down posts into multiple updates highlighting the most engaging elements. Or create threads, galleries, excerpts, teasers, etc. condensing it.
A: Use UTM campaign parameters to tag versions of posts on each social network. Then analyze comparative engagement in analytics.
A: No need to reference that it originally appeared on your blog. But linking back remains a best practice to provide context.
If your blog content is collecting dust, it’s time to breathe new life into it on social media. By cleverly repurposing articles, you expand visibility and demonstrate expertise.
Use the strategies in this guide to adapt posts across different networks and formats. Maintain a consistent recycling schedule as part of your overall social strategy.
With the surge in new eyeballs on your content, the payoff from better blog and social media integration can be huge for your brand. Don’t let that content go to waste!
Repurposing your existing blog content creatively on social media platforms is a highly effective way to maximize its reach and value. While it requires an investment of effort, the expanded audience, engagement, and authority that content recycling provides is well worth it.
Use this comprehensive guide to develop a strategic plan for giving your blog articles new life across social. Then watch your follower count and site traffic grow.
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