how to do Link Building Secrets Google Doesn't Want You to Know for Top Rankings 2023

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How to do Link Building Secrets Google Doesn't Want You to Know for Top Rankings 2023

10/08/2023 9:15 PM by Admin in Backlink sites list

The Ultimate Guide to Link Building for Websites in 2023


how to do link building for a website

Link building is one of the most important aspects of SEO. Getting backlinks from high-authority websites to your site helps improve domain authority, search rankings, and traffic.

With so many link-building techniques and tools available, it can get overwhelming for beginners. This comprehensive guide will teach you everything you need to know about link building in 2023.


Why is Link Building Important for SEO?

Backlinks have a direct impact on a website's search engine rankings. Google's algorithm uses backlinks to determine the popularity and authority of a page.

Websites that have more backlinks from high-quality sites tend to rank higher in SERPs. Backlinks also help with brand awareness and lead generation.

Here are some of the main benefits of link building:

  • Improves domain authority and page authority metrics
  • Increases rankings in organic search results
  • Drives more referral traffic to your site
  • Improves brand visibility and credibility
  • Generates more leads and sales opportunities

Simply put, the more high-quality backlinks you accumulate from reputed sources, the higher your website will rank in search engines.


Link-Building Methods and Strategies

There are many white hat link-building tactics you can use to acquire backlinks. Let's look at some of the most effective strategies:

1. Profile Submission Link Building

Creating and optimizing online profiles is a great way to pick up quality backlinks. Start by building robust profiles on popular platforms like LinkedIn, Twitter, Facebook, Instagram, YouTube, Pinterest, etc.

Make sure to properly optimize your profile with relevant keywords. This helps improve search visibility and can lead to bloggers and journalists finding you for interviews or guest posts.

Other powerful profile sites include:

  • Medium
  • Tumblr
  • About. me
  • AngelList
  • Behance
  • Dribbble

The key is to create value and engage with other users on these platforms through content sharing and meaningful interactions.

Here are Top 500+ Profile Creation Sites List.

2. Article Submission Link Building

Writing and submitting articles to authoritative websites in your industry is an extremely effective link-building tactic.

Focus on reputable article directories like:

  • GoodMenProject
  • Lifehack
  • SitePoint
  • TheNextWeb
  • Forbes
  • Entrepreneur
  • HuffPost

Make sure your articles are high quality, and relevant and present you as an industry expert. Insert a relevant backlink near the author's bio to get valuable backlinks that readers will click on.

Here is the List of the Top 600+ Free Article Submission Sites.


3. Guest Posting

Reaching out to webmasters and proposing to create an exclusive guest post for their blog can generate awesome backlinks.

Make sure to pitch relevant blogs that get good organic traffic. Offer to write insightful content that provides value to their readers. Mention how cross-promoting great content can help both blogs.

Use blogger outreach tools like BuzzStream and Mailshake to streamline your outreach and increase link-building opportunities.

4. Broken Link Building

Find broken links on high authority pages in your niche using tools like Ahrefs and Majestic. Reach out to the webmaster with relevant replacement content from your site.

This helps them fix issues and improves user experience while allowing you to build a backlink. Focus on reputed .edu and .org websites to build high-value backlinks.

5. Blogger Reviews and Mentions

Getting reviews of your product or service on authority websites can help build relevant backlinks.

Reach out to bloggers and influencers in your space. Offer them an exclusive trial or discount in exchange for an honest review. The backlinks from these reviews will be way more powerful than paid advertising.

Similarly, getting bloggers with big audiences to mention your brand also helps build buzz. Make sure their audience aligns with your target customers.

6. Social Bookmarking Sites

While social shares don’t directly help SEO, getting bookmarked on popular forums matters. Sites like Reddit, Inbound, Designer News, and Hacker News drive huge referral traffic.

Make sure you provide value to the community through your content and engage in discussions. Don’t spam or directly ask for votes. Building relationships and credibility is key.

Here is the Top 1100+ Free Social Bookmarking Sites list.

7. Link Reclamation

If you refresh your website, merge domains, or switch to HTTPS, you’ll lose your old backlinks. Reach out to webmasters linking to broken pages on your site and ask them to update the URLs.

Doing a link reclamation campaign helps retain your existing backlink equity and prevents a drop in rankings.

8. Competitor Backlink Analysis

how to do link building for a website

Use tools like SEMRush, Ahrefs, and Majestic to analyze the backlinks of your top competitors. This helps you identify new link-building opportunities in your space.

Reach out to webmasters with content better than what your competitor linked to. Convince them why swapping the outdated link for your improved content will help their users.

9. Infographic Outreach

Create infographics related to your industry that include useful stats and data. Reach out to webmasters with a complimentary copy to share with their audience.

Offer to include a backlink in the author bio. If the infographic provides value, webmasters will happily share and link to your content.

10. Sponsor Quality Content

Fund and sponsor the creation of helpful resources like guides, stats reports, and tools for your industry. Ensure you get a backlink in the footer or sidebar of the content.

Associating your brand with quality content positions you as an industry leader people can trust. Useful tools and resources also tend to go viral within your niche.

11. Network in Communities

Actively participate in relevant social networks and forums in your space. Provide value by helping others in the community with thoughtful advice and insights.

Once you build credibility, you can leverage your network for guest posting opportunities, backlinks, and joint content collaborations.

12. Site-wide Link Building

A site-wide link-building strategy helps you aggregate backlinks to your main money site. Guest post bylines, author bios, and brand mentions across your network of sites all build powerful internal links.

Also, set up site-wide adoption of nofollow and sponsored links. This consolidates link equity to your most important pages.


Link Building Tools and Software

how to do link building for a website

Specialized SEO tools help automate finding link-building opportunities. Here are some top link-building software and tools to use:

Link Building Tools

  • Ahrefs: Backlink analysis, broken link building, and competitor research
  • SEMrush: Backlink tracking, rankings analysis, and SEO audits
  • Majestic: Historical link data, fresh backlinks, and trust flow metrics
  • BuzzStream: Blogger and webmaster outreach automation
  • Pitchbox: Simplifies website guest posting opportunity discovery
  • NinjaOutreach: Cold email outreach and link-building campaigns

Link Building Software

  • SEOprofiler: Automated link prospecting, outreach, and reclamation
  • Linkody: All-in-one backlink tracking, analysis, and outreach
  • OutreachPlus: Streamlines blogger outreach and guest posting
  • LinkMiner: Finds link-building opportunities in your niche
  • Linklift: Helps recover lost link equity and fix broken backlinks

Backlink Analysis Tools

  • Ahrefs Site Explorer: Backlink audit, tracking, and metrics
  • Moz Open Site Explorer: Link analysis and domain authority metrics
  • Majestic Backlink Analytics: Historical backlink index and trust flow
  • SERPwoo: Backlink counter and SEO ranking analysis

Backlink Building Tools

  • RankSense: Scales outreach campaigns and acquires backlinks
  • Backlinko: Analyzes competitors, finds link opportunities
  • Pitchbox: Discovers and tracks guest posting opportunities
  • Guzzle: Bloggers and influencer media outreach automation

SEO Link Building Software

  • LinkResearchTools: Full suite of link-building and SEO analysis
  • SEO PowerSuite: Rank tracking, on-page optimization, and backlink assistant
  • SEOprofiler: Automates entire link-building and outreach process
  • SERPbot: SEO automation suite with competitor link analysis


Free Link Building Tools

While paid tools offer more advanced functionality, here are some solid free options:

  • Google Search Console: Provides data on your existing backlinks
  • OpenLinkProfiler: Finds link-building opportunities from competitor sites
  • Majestic Backlink Checker: Limited backlink analysis and metrics
  • Open Site Explorer: Basic backlink research with Moz's data
  • Ubersuggest: Limited KD analysis, backlink data, and metrics
  • SmallSeoTools: Backlink counter and broken link checking
  • XML Sitemaps: Sitemap generator helps index new pages

So those are some of the best free tools to help kickstart your link-building activities.


Tips for Successful Link Building

Here are some best practices to ensure your link-building efforts deliver results:

  • Focus on earning links from authority sites through high-value content
  • Build links slowly and steadily - avoid spammy over-optimization
  • Get links from a diverse range of quality sites, not just forums
  • Watch your anchor text ratios to maintain a natural link profile
  • Clean up toxic links using disavows and redirection if needed
  • Respond promptly to anyone reporting broken links on your site
  • Link internally where possible before looking for external links
  • Monitor new links to check they appear natural and add value
  • Use nofollow/noindex tags on paid links and limit low-quality links
  • Don't buy shady bulk backlinks - work for real links your content deserves!


Common Link-Building Mistakes to Avoid

Many websites make link-building errors that harm their rankings. Here are some big mistakes to avoid:

  • Over-optimizing anchor text which triggers spam penalties
  • Buying bulk backlinks from low-quality link farms
  • Aggressive outreach blasting irrelevant webmasters
  • Little quality control when acquiring backlinks
  • Using manipulative tactics like link spamming blog comments
  • Focusing solely on quantity, not quality of backlinks
  • Neglecting to monitor new links and link velocity
  • Automating outreach without personal customization
  • Not keeping track of outreach efforts and results
  • Poor landing page optimization and user experience
  • Directly requesting links instead of pitching valuable content

Avoiding these common mistakes will ensure your link-building success!


Link Building Frequency and Pace

When starting out, focus on building 5-10 high-quality, relevant backlinks per month. Avoid moving too fast as that looks unnatural to Google.

Once you have around 50-100 solid backlinks, you can gradually increase your monthly link velocity as your site becomes more established.

But don't obsess over link-building quotas - always focus on acquiring links that organically help your site and provide value to users. Moving cautiously helps avoid tripping spam alerts.




Q: Why are backlinks so important for SEO?

A: Backlinks help search engines determine the popularity and authority of a webpage. Websites with more backlinks from reputed sources tend to rank higher in search results.

Q: How often should I build links?

A: Focus on building 5-10 high-quality backlinks per month when starting out. You can gradually increase link velocity as your site establishes authority.

Q: Should I build links fast or slow?

A: Build backlinks slowly and consistently. Avoid moving too fast, as that appears spammy to search engines. Take the natural, steady route.

Q: What’s the best way to find link-building opportunities?

A: Use SEO tools to analyze competitors’ backlinks and find link prospects. You can also use outreach tools to identify blogs accepting guest posts.

Q: Can I automate my link-building outreach?

A: Yes, you can use tools to automate finding prospects. But personalize and customize each outreach for the best results.

Q: How do I get other websites to link to me?

A: Create awesome content that provides value to their audience. Then do targeted blogger outreach explaining why your content would be a great fit.

Q: What’s the most powerful type of link?

A: Links from authority websites in your niche carry the most SEO value. Getting mentioned on reputed .edu and .org sites helps a lot too.

Q: How many backlinks do I need to rank higher?

A: There is no fixed number. Focus on slowly building a diversified portfolio of quality backlinks from reputed sites.

Q: Can I buy backlinks for my site?

A: Avoid buying backlinks in bulk, as it often leads to penalties. Earn backlinks slowly through outreach and high-value content instead.

Q: How do I know if a link is toxic or bad for SEO?

A: Avoid getting links from low-quality websites. Disavow sketchy links using Google Search Console.

Q: What’s the best anchor text mix for backlinks?

A: Vary your anchor text - branded, naked, and optimized. Avoid over-optimization. Build links that look natural.



Link building remains one of the most crucial elements of a successful SEO strategy. Using a diverse blend of white hat tactics to acquire authoritative backlinks helps maximize organic visibility and traffic.
Leverage this guide to kickstart your link-building efforts. Focus on quality over quantity, build links slowly and steadily and monitor your progress carefully.

Remember to keep hunting for new link opportunities while also nurturing your existing partnerships and backlinks. With persistence and dedication, you’ll see the link equity and rankings boost your site deserves.

Now go forth and start building high-value backlinks! Just make sure to stay on the "white hat" side at all times.



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