Want to boost your website's search engine rankings? Pay attention to your Domain MozRank.
Your Domain MozRank indicates the authority and trustworthiness of your website according to Moz's Link Explorer tool. The higher your Domain MozRank, the better your pages will rank in Google search results.
In this comprehensive guide, you'll learn everything about Domain MozRank and how to improve it for better SEO.
Domain MozRank is a score between 1 and 10 that Moz assigns to websites based on the number and quality of backlinks pointing to that domain.
Moz developed this metric as an alternative to Google's deprecated Toolbar PageRank score. While Google doesn't publicly share PageRank data anymore, Moz Link Explorer provides Domain MozRank for free.
Domain MozRank matters for SEO because it impacts your website's authority in Google's eyes. The higher your Domain MozRank, the more trustworthy Google considers your domain to be.
This trust then leads to better rankings for your important keywords. Studies show pages with higher Domain MozRanks tend to outperform competitors with lower scores.
So making Domain MozRank a priority can directly improve your organic search traffic and visibility.
Wondering what your website's Domain MozRank is right now? You can check it easily with Moz Link Explorer.
Just go to https://moz.com/link-explorer and enter your root domain name (e.g. example.com). Moz will show your current Domain MozRank on a 10-point scale.
For comparison, most websites have a Domain MozRank between 1 and 5. Scores above 7 indicate high authority sites that rank well.
If your Domain MozRank is lower than you'd like, don't worry! The next section covers actionable tips to improve your score over time.
Here are the top strategies to boost your Domain MozRank and authority for better SEO:
The number one factor that influences Domain MozRank is your number of backlinks from other domains, especially authoritative domains.
Moz's algorithm analyzes both the quantity and quality of backlinks to your site. The more sites linking to you - particularly reputable, high-traffic sites - the higher your Domain MozRank.
So focus on getting backlinks from trusted industry websites, local directories, educational sites (.edu domains), and government pages (.gov domains). Here are some effective tactics:
The key is building backlinks gradually from diverse relevant sites, not getting a ton of artificial links at once. Stick to white hat tactics to build quality links.
While getting more quality backlinks is crucial, you also want to minimize bad links from low-quality sites. Too many spammy links can negatively impact your Domain MozRank.
Here are some ways to clean up bad backlinks:
Keeping your link profile full of quality backlinks from authority domains will maximize your Domain MozRank for SEO.
The more quality content you publish, the more opportunities you have to earn backlinks and increase Domain MozRank.
Make sure you're consistently creating compelling, useful content for your audience. Promote it on social media and outreach to get links.
Focus on long-form content like:
Use Moz Keyword Explorer to find topics and keywords that are relevant to your audience and have a decent search volume. Creating content around those terms can attract organic links.
Internal linking is also key for passing authority across your own site. Links between related pages on your blog or site help "juice" flow through your domain.
When building content, make sure to link to other relevant pages on your site. For example:
Having a solid internal linking structure ensures maximum Domain MozRank distribution across your site.
If you want a shortcut to boosting Domain MozRank, consider acquiring an older domain name with an existing backlink profile. This gives your new site a huge head start.
For example, purchasing an expired domain with a Domain MozRank of 5 will transfer that authority to your new website. Just 301 redirects the old domain to your site.
Look for lapsed or expired domains in your industry on platforms like GoDaddy Auctions, Flippa, or Squadhelp. Filter by metrics like backlinks and organic traffic to assess domain authority.
The right aged domain can kickstart your Domain MozRank and SEO. But make sure the backlink profile is clean to prevent penalties.
You may have also heard of another Moz metric called Domain Authority. So how does this differ from Domain MozRank?
While similar, Domain Authority is a search engine ranking score also provided in Moz Link Explorer. It predicts your website's ability to rank on a 100-point scale.
Domain MozRank is more specifically focused on assessing the quality and quantity of backlinks to estimate authority. Both can inform your SEO strategy but serve different purposes.
Checking both metrics gives you a more complete picture of your overall domain strength to boost SEO.
Now that you know how to build Domain MozRank for better search performance, make sure to track your progress over time.
Check your Domain MozRank monthly in Moz Link Explorer and record the results. This will show you how your SEO efforts are paying off in terms of authority gains.
Don't get discouraged if scores stall or even drop occasionally. SEO takes patience and persistence. But a rising Domain MozRank typically leads to better rankings and organic traffic.
So keep striving to implement the strategies in this guide. The higher your Domain MozRank, the more search visibility your website will earn.
A: A good Domain MozRank is generally considered to be 5 or higher. Scores of 7-10 indicate very high authority websites. Most sites have MozRanks between 1-5.
A: You can check your domain authority using Moz's Link Explorer tool. Just enter your domain and it will show your Domain Authority and MozRank. Other tools like Ahrefs and SEMrush also provide domain authority metrics.
A: There's no set timeframe, but generally expect it to take at least 6-12 months to significantly increase your domain authority through building quality backlinks, creating content, and other SEO strategies. Have patience and be consistent.
A: The maximum MozRank is 10/10. Very few websites achieve a perfect 10 MozRank, which indicates very high authority earned through many high-quality backlinks.
A: MozRank is updated frequently as Moz recrawls the web and analyzes linking data. Major algorithm changes can cause rankings to shuffle, but expect your MozRank to update on at least a monthly basis.
Your website's Domain MozRank directly impacts search engine optimization. The higher your score, the more authority your domain has to rank for valuable keywords.
Use Moz Link Explorer to check your current Domain MozRank. Then build more quality backlinks, reduce bad links, create compelling content, and strengthen internal linking.
Tracking your Domain MozRank over time shows the authority your SEO efforts are building. See this domain authority checker guide for more tips.
What's your domain's current MozRank? Let us know your score and what strategies you're using to improve it!
